LOOKING BEYOND 3-D SECURE’S ROCKY PAST

Let’s face it. 3-D Secure hasn’t exactly won the eCommerce popularity contest over the last several years. Customers got confused when they saw pop-up windows, struggled with remembering passwords and then just said “never mind” at checkout. But 3-D Secure has come a long way. CA Technologies’ Innovation Guru Bob Stock spoke with MPD CEO Karen Webster about how 3-D Secure has moved past its “iffy” reputation to become a useful tool for eTailers to identify risky transactions more accurately and less disruptively.

via pymnts.com