HipChat started in an unusual space, one you might not think would have much promise, enterprise group messaging, but as we are learning there is gold in them there enterprise hills. Which is why Atlassian, makers of well thought of tools like JIRA and Confluence, acquired HipChat in 2012.
And in a tale not often heard, the resources and connections of a larger parent have actually helped HipChat enter an exponential growth cycle. Having reached the 1.2 billion message storage mark they are now doubling the number of messages sent, stored, and indexed every few months.
via High Scalability